The US spirits industry is seeing a craft movement take hold across bars and retail outlets in a way that could mirror the success craft brewers.
Welcome to DRINKStuff SA! Where you will find lots of stuff - interesting, relevant, provocative stuff - about FMCG beverages, both at home and cherry-picked from around the globe.
There’s a growing trend in the world of wine that many wine producers have been slow to catch up to. It doesn’t have anything to do with grapes, blends or finishes. It has to do with size, asserts a senior Tetra Pak marketing executive.
Distell’s profit base has largely been underpinned by the enormous success achieved in the cider category over the past two decades. It aims to replicate this on a global scale, first stop China.
Coca-Cola's new global marketing approach aims to incorporate all of Coca-Cola's variants under the same brand, making consumers aware of the entire trademark and particularly the low kilojoule variants. All three phases of the campaign are said to be underway in SA.
New types of synthetic alcohol are being developed that could allow people to enjoy the sociable effects of a few pints, but skip the toxic, hangover ones.
Clover, which controls almost 80% of SA's dairy fruit juices market, will soon launch Tropika Slender, the low-sugar and low- calorie alternative to its bestselling beverage Tropika, as it seeks a safeguard against the looming sugar tax.
Gin is very on trend; it has ditched the sobriquet of ‘mother’s ruin’, and is bolstered by its ability to take on so many flavours, its versatility in mixed drinks and how locally it can be made. And South African craft gins are earning high accolades and legions of fans, leading the revival of the white spirit.