Now here's an interesting item of sustainable bottled water innovation! Meet AquaBotanical – a water sourced entirely from fruit and vegetables, and the genius of an Australian scientist.
The founders of Ugly, an unsweet, fruit infused sparkling water brand, believe consumer palates will become less focused on sweet in the coming years. This can open up opportunities for beverages such as unsweetened iced tea, unsweetened cold brew coffee, and further innovations in bottled water.
A Spanish company has come up with an ingenious option to market and merchandise raw, organic coconut water – currently the super-healthy darling of the beverage world – in its own natural container. And it's just been awarded a major global innovation award.
Silicon valley entrepreneur and founder of the Bulletproof coffee brand, Dave Asprey, has expanded the concept with the launch of the ready-to-drink FATwater, an enhanced water line containing Bulletproof’s fat-based nutritional supplements.
Looking for ways to fill the gaps left by falling soda sales, PepsiCo has launched its first premium water in the US to compete with the likes of such trendy brands as Evian, Smartwater and Fiji. The new "Qua" water made its debut at last night's Golden Globe awards. [Click pic to enlarge]