Savanna 'goes loco' with special release tequila-flavoured cider
Savanna, Distell's popular premium cider with a taste for the unexpected, has 'gone loco' with the launch of a bold new special release variant, combining the crisp taste of Savanna Dry with fresh tequila flavour in a market first for South Africa.
As the first spirit flavour mix in the cider category, new Special Release Savanna Loco with its vibrant turquoise packaging, opens up a whole new world of upbeat drinking occasions, says Distell.
Supported by the strapline: "Savanna Loco. Add a leeedle crazy!", Savanna taps into the energetic Mexican feel for this special release cider with just a 'leeedle' tequila flavour. Loco in Spanish means crazy, insane, mad.
"The mash-up of Savanna with tequila flavour is a winning formula. Both have a dry finish and go well with lemon, and the combination creates an entirely new, uplifting ritual for enjoying Savanna with a wedge of lemon and a pinch of salt," says Leanne Jones, Savanna global brand manager.
"Only Savanna could launch something like this, was the general consensus during preliminary research. Consumers described the taste combination as unexpected, extremely fresh and well-balanced.”
Savanna Loco opens up more upbeat drinking occasions for city slickers who like to live on the edge and try new things: "With an alcohol content of 6%, Savanna Loco fits right in with the rest of the Savanna range. The 'leeedle' twist of tequila flavour adds distinct freshness and hints of citrus, culminating in a refreshingly smooth, dry taste that leaves you wanting more," adds Jones.
New Savanna Loco’s premium tequila cues are evident on the beautifully-executed turquoise bottle label designs, which follow through on the 6-pack shrink wrap and case trays creating a bold on-shelf presence.
Available for a limited period only, Special Release Savanna Loco sells at an RSP of R74.95 per 6-pack. It is also available in premium and trendy on-consumption outlets including Mexican restaurants.
Creating excitement for optimal consumer awareness and engagement, Savanna will be adding a 'leeedle crazy' in all their through-the-line communication with unexpected , 'leedle' bursts of joy on TV and radio. These will be supported by a call to action – Piňata style – on their social media platforms.
Check out #SavannaLoco on facebook.com/savannacider, Twitter @SavannaCider, and YouTube. The Savanna mobile first website, , will also get in on the action.
Savanna Loco is best served ice cold from the bottle with a juicy wedge of lemon in the neck. And if you have the apples – why not add a pinch of salt to the mix too, says the Distell PR.